Thomas Riley Artisans' Guild
[Branding | Luxury Marketing]
Luxury Branding
For Brand That Builds Luxury
Wins business, awards
With a roster of delighted clients that include CEOs of Fortune 500 companies and celebrities, the Thomas Riley Artisans'
Guild (TRAG) tapped M&F to help the company leap from a small family-owned woodworking shop in Naples, Florida, to the
big leagues of residential design and construction in metro New York.
To make an impact among sophisticated audiences, M&F directed a rebranding campaign that created a new look and feel
for TRAG with a revamped corporate brochure, Web site and print advertising creative. Combined with media relations and
networking events, the effort positioned TRAG as the top choice for decorative finishes and fine woodwork among wealthy
homeowners, top architects, interior designers and general contractors.
To-date, TRAG has received dozens of business inquiries, leading to signed contracts worth more than $3 million and the
company was also invited install custom closets in the showrooms of several important New York properties. TRAG was
included in the Robb Report's "Best of the Best" 2008 issue, and the magazine is also expected to run an in-depth feature
in October 2008.
Awards:
2008 Platinum Hermes Award for Company Branding
