M&F Present Splash! Sparkle! Bang!
[Video Production | Viral Marketing | 2005]
Three viral movies
Boost profile, brand and business
Leading to awards
There's nothing we wouldn't recommend to our clients that we wouldn't do ourselves and so, to demonstrate the effectiveness
of viral video as a marketing tool, generate new business leads and build the agency's profile, M&F engaged in a spot of
shameless self-promotion. Under the banner of "M&F Quality Products", the agency wrote, shot and distributed a series of
spoof advertisements, using humor to call attention to its unique approach to branding and marketing. M&F then hosted the
clips on its site and implemented an integrated distribution campaign (with actual Quality Products), complemented by media
relations to drive web site visitors and industry awareness. Traffic to the site surged 350% and the campaign was featured
in key industry titles. Not only this, but as a result of the videos, M&F received eight new business calls and two
requests from existing clients for viral campaigns.
Awards:
Platinum Award for Video/Film/Self-Promotion: 2006 MarCom Creative Awards
Gold Award: 2006 MerComm Awards
Best Promotional Video Production: 2006 Clarion Award
Gold Award: 2005 Galaxy Awards
