Network Solutions: Drive your Small Business Online
[Small Business Marketing | Marketing to Women | Consumer Technology | 2005-2008]
Web help for many
A big company evolves
Chapter 2 looks great
To redefine the Network Solutions brand and establish it as the leading provider of e-business solutions for small businesses,
M&F was challenged with developing ongoing media coverage and integrated marketing programs that continually resonated
with entrepreneurs.
In addition to traditional corporate communications and product media relations, M&F supported a high-profile event with
celebrity spokesperson Danica Patrick with a series of eye-catching small business events and partnerships to deliver the
client's key brand messages and leverage relevant trends for vertical market segments. By identifying key statistics in
growing small business segments such as baby boomers and "momtrepreneurs", M&F crafted Network Solutions angles for national
and local news coverage including The Tony Danza Show, MSNBC, ESPN, Associated Press, The Wall Street Journal, Entrepreneur,
ABC Radio Network and a growing number of online small business blogs.
Average annual media impressions exceed 120 million and M&F has implemented several experiential and educational events
that reinforce brand messages and deliver thousands of new customer leads.
Awards:
Bronze Anvil, Media Relations in Consumer Technology: PRSA Awards 2006
Best Turnaround: 2006 Stevie Awards
