Nau: Stylish and Sustainable
New Product Launch | Fashion | Environment | 2007-2008]
Sustainable threads
Go from zero to hero
One hell of a launch
With a proliferation of green brands in the news, eco-friendly outdoor apparel company Nau looked to M&F to leverage
its strong fashion media contacts to introduce the brand to consumers and tell Nau's story of integrating sustainability
into their philosophy of making and selling great-looking clothes. The agency complemented media relations with a campaign
of product placement and influencer seeding, all designed to catapult Nau into the public consciousness.
M&F orchestrated high-profile coverage in heavyweight consumer titles including Men's Vogue, Men's Journal, O, The
Oprah Magazine and Vogue, and built industry buzz with features in The New York Times, WWD and DNR. After launch, M&F
concentrated on building relationships with notables in the green space including Leonardo Di Caprio, Woody Harrelson and
Richard Branson.
