Drambuie: The Spirit Lives On
[Brand Building | Experiential Marketing | 2005-2008]
An ancient spirit | Given new-found relevance | Sales rise, awards flow
When the storied Scottish Liqueur Drambuie was looking for a PR/Marketing agency to help rejuvenate the brand and set
the stage for long term growth, it turned to M&F. As strategic communications agency of record on the brand, M&F
designed and executed a multi-tiered campaign that leveraged the brand's unique provenance as the elixir created for a
rebellious Scottish prince. Combining experiential activity with targeted PR, smart partnerships and a deep understanding
of the client's business and sales practices, M&F's campaign helped reverse a 30-year sales decline, generated huge
media interest and was adopted as a central element of the brand's global communications strategy.
Awards:
Silver Award for Consumer Web Site: 2006 Creativity Awards
Platinum Award for Overall Web Site: 2006 MarCom Creative Awards
Gold Award for Corporate/Commercial Brand Image Makeover: 2007 Mercury Awards
Certificate of Excellence: 2006 SABRE Awards
Gold Nominee: 2007 SABRE Awards
