If eating hot dogs is Kobiyashi's specialty, then PR would have to be ours. But that's hardly the whole story. Because
of the dramatically different way the world communicates these days, it's impossible to define ourselves solely by what
we do. Instead, we define ourselves by who we are and the way we do things.
Maloney & Fox was founded in 1997 on the premise that doing great work and having fun need not be mutually exclsive.
We figured that that well-rounded, passionate and funny people not only make better dinner party partners than the average
PR wonk, but can come together to ignite great thinking and create amazing programs. And so it was that on a
dark and stormy night, Brian Maloney & Margie Fox sat down to outline the vision that would become the heart of the
Maloney & Fox philosophy:
- Do great work
- Work with really smart people who know more than you do
- Give back
- Have fun
- Don't work with @&$%holes (because that will wreck tenets one through four)
This five-step program has informed everything the agency has done since. From the time we first opened for business on
a sketchy stretch of Hell's Kitchen through to our current spacious digs high above New York's 5th Avenue, M&F has
become a leader in our field, scooping up more than 60 national and international awards, including Best Creative
Organization at the 2007 American Business Awards.
